Revving up a rugby series in the middle of summer is no snack for those who market the code.
That task is always going to be a hard sell to customers outside the traditional consumer groups of footy fans or sports enthusiasts who are hard-wired for any sort of contest.
But it is odd that this weekend's flag drop on a 15-team series gets under way with only four sides in action, especially when Super Rugby is looking to regain some credibility after two years of confusion and falling interest.
That staggered schedule is to accommodate South Africa's mid-year test programme but it is a tatty look for what is touted as a premier competition while teams in the New Zealand and Australia sections train or travel and pretend to be part of the tournament.
Sorting out a new draw is not easy with teams from New Zealand, Australia, South Africa, Japan and Argentina but the lack of any transtasman contests until the seventh week is strange and it feels odd that the Sunwolves are part of the Australian conference.