We're approaching the third week of Super Rugby and the bickering continues about the tournament.
Some All Blacks have been told to stand down or cut their playing minutes while others such as national captain Kieran Read and Sam Whitelock are restricted to training.
Forget about loyal or drive-by fans and television subscribers who buy into the premise they'll see the best New Zealand players going up against rivals from Australia, South Africa, Argentina and Japan. They will see the top players but all in good time.
The World Cup in Japan at the end of the year is both the nirvana and a handbrake on the rest of the season. Every player in the wider All Blacks group is monitored to make sure his schedule is on a path to the tournament.
Playing minutes, medical checks, standdown games, rehab work, time for training camps — every detail is assessed and lined up against the targets for the World Cup.
We have been embroiled in that obsession since the All Blacks won the opening event in 1987 and then went through five chapters of heartache before winning the title again in 2011 and 2015.