Rumours infest rugby and prey on the sporting media. They can be a "reward" for compliant reporters or a diversion to distract prying journalists, there are carefully placed leaks designed to deliver maximum impact, information to soften an unwanted effect or half-truths to unsettle rivals.
In this social media age of instant bulletins and public newsflashes, there is greater scope to widen the medium is the message which author Marshall McLuhan used in his work in the sixties.
World Rugby has chosen to ignore any avenue since Romain Poite refereed the final All Blacks-Lions test to its undignified conclusion.
This weekend is the merciful end of section play in Super Rugby when the draw for the playoffs is confirmed and we can get into some hearty sudden-death contests while the rest drift away to whatever the future holds for them.
Sanzaar has decreed the 2018 series will be a 15 team competition in three conferences and the Cheetahs and Kings have been excised from South Africa with either the Force or Rebels in Australia set to join them on the exit runway. Both have held firm against attempts to remove them as another concept has pushed into the possibilities.