Year after year, the Highlanders are given the tag of New Zealand rugby's underdogs.
Despite the fact they have finished every competition after 2013 above at least one other Kiwi outfit in the standings, the resources available to them see many plant them at the bottom of the heap.
Yet the Southerners continue to defy expectations of fans and pundits. As hooker and co-captain Ash Dixon put it, their slim defeat to a Blues side full of All Blacks in the Sky Super Rugby transtasman final on Saturday night showing what can be achieved with a good team culture and environment.
"Our resources and, I guess, our budget is a lot different to other teams. We had 13 guys out, one All Black out there and one Japanese player against 10 All Blacks," Dixon said after the match.
"For me, if we can keep working on our game and sort out some injuries that we had, we're right in the money. Our culture is great, our team is great; we're just going to get better and better. That's the challenge for us – to keep looking forward with our boys.