Ask Highlanders coach Jamie Joseph about his side's "battlers" tag and see what happens. Actually, let me save you the trouble. What happens is you get the kind of look that would singe the hairs on a buffalo's hide, freeze the dance floor of Hell's favourite nightclub, and send Darth Vader scuttling for the first shuttle off the Death Star.
It's probably best you don't bring up the term at all, because Joseph - as imposing as a glacier wall, and less prone to melting - doesn't want to hear it; he's sick of hearing it.
He'd much rather his team was known as something else. The time for self-deprecation, disguised as humility, is long gone.
Problem is this: it has long been the Highlanders' hallmark. It's the Highlanders themselves who heretofore have been happy to propagate the "battler" moniker. In the past you would ask one of them how they're getting on, and they would invariably offer up a "chipping away" or "getting through it, son". Pay one a compliment and the retort would have been "not too bad for a battler".
You can't get away from it down there. Perhaps it's just the southern way. The Highlanders have always done a great line in "humility", especially when it comes to finals appearances. But with last year's return to the post season - albeit a brief one - has come a fresh attitude within the team, a slow-dawning realisation: if we want to be taken seriously, we best take ourselves seriously.