After putting the finishing touches on their main training session for the week ahead of their season opener against the Highlanders, the Blues today received possession of team T-shirts inspired by television's Sons of Anarchy, a brutally violent series about a California motorcycle club.
In a neat twist, the Blues' shirts are titled Sons of 09, with a helmeted figure on the back along with a stylised version of Auckland's sky-line, including the Sky Tower.
The black short-sleeved shirt suggest a joining of a club, gang, or brotherhood, and long-suffering Blues fans will hope this one approaches the ruthlessness of the fictional Sons.
In the series the gang's president is continually having to make difficult decisions and, ahead of his first Super Rugby assignment as a head coach, Tana Umaga has already had to make some of his own for his team's clash at Eden Park on Friday against the defending champion Highlanders.
Two All Blacks and a New Zealand Sevens star on the reserves bench have immediately caught the eye, with Umaga saying prop Charlie Faumuina and Rene Ranger weren't quite up to full fitness due to recent injuries, a state which probably also applies to Akira Ioane, who missed last week's pre-season match due to a hamstring niggle.