Sonny Bill Williams is not the first conscientious objector within New Zealand sport - and probably won't be the last.
The circumstances are different but by making his stand against the bankers of the world, SBW is simply joining a list of other prominent Kiwi athletes who have taken similar stances.
And the names include two other household rugby names including former captain Graham Mourie and Michael Jones.
Internationally, there have also been some big name conscientious objectors.
Mourie, who played 61 matches for the All Blacks including 57 as captain, famously made himself unavailable for the Springboks' controversial tour of New Zealand in 1981.