When Dave Rennie inherited the Chiefs in September 2011, people weren't expecting him to work miracles. Now they expect his side to win every week.
Such is the success that fans always want more and a few scratchy wins in recent weeks haven't satisfied their desire for running rugby and rampant victories.
Friday night's 17-12 win over the Hurricanes in Wellington wasn't a game filled with highlights but it was the type of victory that makes a champion - they did the grunt work, played to the conditions and banked four competition points.
Rennie said after the game that he felt the the groundswell of support for his side, who won their maiden Super Rugby crown last year, and the demands the public now have of them.
"I think the good thing is that the expectations of people is that they want us to win more convincingly and that's a real shift from 18 months ago when there were no expectations.