Mark Hammett did things differently this week.
He showed his Hurricanes squad the Super rugby points table and then felt comfortable enough to discuss that with the media - something which coaches are known to divert from as they toe the party line and suggest they take little notice of such things.
It wasn't a major admission but it shows the urgency which has now engulfed the Hurricanes' season - it's down to: win or start thinking about 2014.
The problem is their final four games include visits to Canberra, Christchurch and Hamilton while they host a Highlanders side early next month who are the epitome of desperation.
The Australian Conference-leading Brumbies are on the menu across the Tasman tonight.