"Hate" is a strong word, but apparently not too strong for the Chiefs and Crusaders.
As the two New Zealand franchises prepare for their Super Rugby semifinal in Christchurch on Saturday, Chiefs coach Dave Rennie seems to have thrown petrol on the fire, with his confirmation that the rivalry is a little more than just that.
Speaking to Radio Sport's D'Arcy Waldegrave, Rennie hinted the feeling in this match-up dates back to his first year in charge (2012), when his side prevailed 20-17 in a home semifinal, en route to their first Super Rugby title.
Ironically, the Chiefs defeated the Crusaders (20-19) again in the 2013 semis, as they defended their crown.
"Is there hate between these two teams?" tested Waldegrave, who probably didn't expect the answer he got.