The beginning of the end for Dave Rennie will be all about breaking an unwanted habit.
Approaching his final season as Chiefs coach, Rennie's men will kick off their campaign in Dunedin tonight, hoping to edge the Highlanders for the first time in three years.
The southern side have won six straight matches across that period, earning victory by an average margin of 11.2 points.
But Rennie said he was "not sure that counts for much", pointing out his side held their own four-game winning streak in the rivalry before the Highlanders took charge.
"What it highlights is they're a really strong side. They've been in the playoffs the last three years and won the title a couple of years ago," Rennie told Radio Sport.