There are many reasons to be confident this will be the year the Blues come good but, a week out from the season starting, there always are.
It's definitely not a new thing for optimism to be high before a game has actually been played. The big picture never really changes - the Blues are viewed as a potential contender until they play so badly as to make everyone think otherwise.
Long-suffering followers have mostly switched off from the pre-season chatter. They have learned the hard way not to buy into the new beginning story, having seen any number of painful false dawns. Why bother investing any emotion when the campaign is most likely going to be in tatters eight weeks in?
Repeat failures mean the Blues no longer deserve to be believed in by right. They have to earn it. They have to deliver performances and results that lure fans back and give them something tangible to pin their hopes to. They can't train well, talk well and then expect everyone to buy their conviction that this time it will be different. They know that.
But still, against all better judgement, it's tempting to be quietly intrigued by how they will go this year. Their pre-season performances - by no means a conclusive or entirely accurate mechanism by which to judge a team's readiness for the real thing - have been good.