This is a not a cry normally associated with Australian sport - but a leading light says their rugby players aren't cocky enough.
In a very un-Australian moment, commentator Rod Kafer believes an inferiority complex is at the heart of a disastrous run of trans-Tasman results.
Advice is flowing thick and fast for beleaguered Australian rugby, and Brumbies icon Kafer has joined the fray urging it to stop "aping" New Zealand.
Kafer also believes that constant put downs of the Australian teams have seeped into the players' psychology.
"All the players hear is how far ahead the Kiwi teams are and eventually, as resistant as you try to be as a player, those things over time seep in, through the smallest cracks in a player's psyche," Kafer told the Sydney Morning Herald.