Burdening a youngster with expectation is always a dangerous game but it's not easy to hold back when it comes to Rieko Ioane.
The done thing with emerging talent in New Zealand is to accentuate the work they still need to do, find reasons to be cautious and slap them down in case they start getting ahead of themselves.
But stuff that in this particular case. If ever there was a player worth getting a little bit excited by, it is Ioane.
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He's only 19 for goodness sake and he has been to the Olympics, won two All Blacks caps and in just 80 minutes, set the 2017 Super Rugby season alight. Whether he likes it or not - whether his coaches like it or not - everyone is going to now be watching him, excited to see more. Anyone with even a passing interest in the game is going to have a look at this kid because it's frankly not human to not be interested in him.