There's a danger that complaints about the format of Super Rugby have become white noise - a constant whine that has lost it's ability to be heard.
But here we are just one week into the new competition and only the wildest optimist or someone skilled in self-delusion wouldn't be able to see that the existing set-up is broken. Those begging Sanzar and its constituent members to vote for change need to be heard and the member constituents who have to decide in March whether to preserve the status quo for 2018 or chop the number of teams to 16 or 15, have to think carefully before they vote.
Self-preservation has always been the guiding principle within the Sanzar network but it would seem now, more than ever, that Southern Hemisphere rugby needs an element of short-term selflessness to create the prospect of longer term individual and collective growth.
Australia, South Africa and New Zealand are all facing the same threats. They are all battling to retain players against the financial might of Europe and Japan and in the former two, it's a fight that is being lost. A vicious cycle has surely begun that as more players leave, the quality of individual teams drops and then more players want to leave.
Without changing something - either the number of teams or conference format - Super Rugby will be laughed out of town when it continues to sell itself as the self-proclaimed toughest club competition in the world. Worse than that, the overall commercial value of Southern Hemisphere rugby will diminish rapidly and so too will the ability of the respective national teams.