There's no pity, not even a snigger, when the Blues' latest defeat is mentioned.
In sporting circles and rugby conversation, failure has become the accepted outcome for the Blues and they stayed true to that course against the Highlanders.
There are shrugs and phrases such as "what do you expect" when their latest result is posted. Blues and lose is as routinely entwined as tea and toast.
Not that there was any acceptance in the Blues' dressing room at the break as coach John Kirwan raged about his team's flimsy first half. Perhaps that's part of the problem. They've heard that sort of thunder too often for it to have enough effect.
It hasn't mattered this year whether one mob or another starts although it did seem an awful lot of All Black firepower wasted on the bench. Maybe the Blues staff are not getting through to them or else the national coaches have been whispering about rest and rotation.