It is important to note that women's rugby fans are not just a smaller piece of the men's rugby pie. They represent a different flavour, a palate yet to be developed. Yes, some people choose to consume both but it's not about encouraging fans to eat more, but new fans to take a bite.
Let's learn the lesson the English learnt from the French and let our wahine stand in their own mana. Drop the double-headers in favour of a trip to the regions. Have the Hurricanes Poua play in Palmerston North, the Blues in Whangarei, the Chiefs Manawa in Tauranga and why not host Matatu in Nelson. Cost will be touted as the reason but now is the time to remember that men's Super Rugby took years to return a profit but that was rationalised with a growth mindset.
That growth mindset needs to be applied to also realise the potential of our player base. We need to establish clear pathways for squad selections, offer opportunities for training partners, connect with the grassroots and inspire the new wave. Get our schoolgirls involved with activations throughout the country and use this visibility at the beginning of the year to leverage registration at all levels following it.
The reality is, we need to be bolder in our ambition. Rugby is not the only show in town competing for our eyeballs and our talent. For it to be a credible option for our future, we need to go all in. Let Aupiki be the change we wish to see in the rugby world. Let's ascend to these new heights together.