Crouch, touch, pause, engage. And away they went. The TV networks could not get enough of injured All Black five-eighths Daniel Carter.
Live crosses must be late-afternoon ratings gold, judging by the cross-room fervour employed by the television frontmen. They were all there, the newshounds, the sportscasters, Mark Sainsbury and John Campbell who take the television baton after the evening news.
The room at the All Black hotel was alive with the photographers' motor drives and flashy units, Rugby World Cup stenographers were piling quotes into their laptops.
This may have been the most intense media event so far in the World Cup. Not the biggest, those are reserved for the post-match interview sessions, but certainly the broadest attendance of the global media.
Carter walked in, a little gingerly, but with that smile which usually accompanies his public appearances.