The World Cup has finally arrived for the All Blacks, who have been amazed at the level of interest they are receiving in the countdown to Friday's start against Tonga in Auckland.
Thousands of supporters turning up to promotional sessions, flags flying from car windows and packs of journalists from around the world listening to their every word are just some of the indicators to the team that they have hit the big time.
All Blacks centre Conrad Smith said today: "Screens around the training grounds, and the size of the press conferences, things like that probably make it hit home that we're on the big stage now."
"We've spent a long time preparing for it and waiting for it to come around so it's more of a relief than anything.''
The All Blacks take on Tonga in the opening match of the tournament at Eden Park on Friday night and Smith said he was sure the Pacific islanders would get plenty of support from the crowd.