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The International Rugby Board has released a new ad to promote ticket sales for next year's Rugby World Cup - featuring all of the major rugby nations with the exception of the two-time winning All Blacks.
All their top tier nations are represented: England and Wales, who are hosting the event, former Bledisloe Cup holders Australia, fellow two-time winners South Africa, Scotland, Italy, Tonga and Samoa.
But there is no reference to the defending champion All Blacks.
The advertisement features Game of Thrones star and English actor Charles Dance revving up players, coaches, match officials and fans about the importance of not missing out on the tournament.