Steve Hansen has admitted the All Blacks' 43-10 victory over Georgia was "bloody ugly" but says his team are holding back for fear of showing their hand too early.
The defending champions have a plan and will stick with it for their final pool match against Tonga in Newcastle next Saturday. And while the All Blacks' win over the Georgians at the Millennium Stadium was littered with unacceptable handling errors, the fact that they were intentionally putting pressure on themselves probably contributed to that.
"As we get closer to the quarter-final and it's sudden death, we'll bring our whole game," All Blacks coach Hansen said before the team's flight to the north east of England. "If we bring our whole game straight away everyone sees what we've got and that hasn't worked for us in the past.
"If you looked at how often we kicked the ball last night, or didn't kick the ball - it's not normal is it? And as a result of that the Georgians got a free shot. That put us under pressure and we have to learn to deal with that pressure because we're going to get pressure in the quarter-final and if we don't deal with it then we're going home.