While the rest of the world wants to talk about the All Blacks' World Cup quarter-final opponents - either France or Ireland - the men themselves are staying true to their desire to not look beyond the end of each week.
In this case that means their final match tomorrow morning against Tonga at St James' Park, Newcastle's famous and intimate football stadium - the home of the Toon Army, the team's supporters who make a virtue of being the "loyal-est in the land".
Certainly, they have a good base from which to provide their support, because if the accoustics at the All Blacks' captain's run today is any indication, the noise from the crowd is likely to be immense.
The stands from this stadium, situated in the middle of the city, are also extremely close to the pitch. The efforts of the players will be seen in minute detail and the noise generated from only metres away is likely to inspire them to greater deeds; hopefully for the All Blacks that means their most complete performance of the tournament.