The problem with embracing the role of pantomime villain is that the audience laughs at you when you take a fall. So although Quade Cooper was downcast following Australia's semifinal loss to the All Blacks, saying he was prepared to take anything the All Blacks could throw at him, the sympathy levels will remain low here.
Billed as the man who could haunt the All Blacks and add to their World Cup hurt, the New Zealand-born playmaker was the one feeling the pain after the 20-6 defeat at Eden Park.
He spoke of the abuse he received as soon as he arrived in New Zealand for the tournament following his one-way feud with All Blacks' captain Richie McCaw, and said he wouldn't change a thing, but his postings on Twitter revealed he was hurting more than he was letting on. Cooper said on the social network site straight after the game: "Firstly to all those that have stood proud and are still standing proud thank you all! It has been a tough six weeks and about to get tougher.
"They say everything happens for a reason. So we are ready for everything you can possibly throw at us now. You can't make us feel any worse.''
The 23-year-old told reporters of the attention he received: "Everyone was trying to get at me personally and I definitely think I'm going to be better off for it. The way that everybody came at me from all angles, whether it was the media, the crowd; they were all trying to make a big buzz out of it. I got used to it and I think I got a lot of confidence out of it. When we come up against them next time, whether it's in the Bledisloe, Super Rugby over here or another World Cup if I'm lucky enough to get that chance, I'm sure that this will come around again but I'll be better off for it.