Kiwi fans of all ages will be glued to their TVs when the All Blacks launch their Rugby World Cup defence but for one of the side's youngest fans - and his parents - the event will be even more special.
Jayden Webb Ellis Namoa will turn 4 on October 24, the day the All Blacks will hopefully be lining up in a World Cup semifinal in front of a sold-out crowd at London's famous Twickenham ground.
Jayden was born less than three hours after Richie McCaw held aloft the Webb Ellis Cup after the All Blacks toppled France in the nail-biting 2011 Rugby World Cup final.
His rugby-mad parents - Naufahu and Sylvia Namoa - gave him the middle names "Webb Ellis" as a permanent reminder of the men in black's stunning triumph.
"He loves his rugby, he wants to play for the All Blacks one day and be able to hold the Webb Ellis Cup himself," proud father Naufahu told the Herald on Sunday.