Four million Kiwis are backing the boys in black to win back-to-back Rugby World Cups - but the history-making effort would see the TAB take a hit to the pocket.
A whopping 61 per cent of bets back the All Blacks to win the World Cup, while 23 per cent is on Australia, 12 per cent on South Africa and just 4 per cent on Argentina.
TAB bookmaker Mark Stafford said financially the agency would take a hit if the All Blacks were to achieve successive tournament wins.
"Financially it would be the best outcome if Argentina won but emotionally it would ruin me," he said.
Four years ago, Kiwis wagered a staggering $30.2 million on the tournament.