Academics have contributed professional advice to give the All Blacks the edge they need to bring the Rugby World Cup home.
Massey University has released its top 10 tips to help the men in black defend their title. Experts in sports psychology, sport management/coaching, communications and even a haka historian have all passed on their advice.
Some tips are obvious - eat right, get enough sleep and look after the body between games, but there are other gems the All Blacks might like to consider closely.
Sports psychology lecturer Warrick Wood warns the boys about putting too much pressure on themselves to win. Instead, focus on the process of getting to the top - one game at a time, he says.
"The challenge in sport, particularly at pinnacle events, is to avoid focusing on uncontrollable elements and remain locked in and engaged with the performance."