The Springboks are literally taking to London's streets to try and win the hearts and minds of neutral supporters at Twickenham and inspire their own players ahead of their World Cup semi-final against the All Blacks.
The 1995 World Cup-winning team have invited Londoners to join them on a two-mile Saturday morning jog, just hours before the semi which will be played early Sunday morning NZ time.
The stunt is a recreation from 20 years ago when the then captain Francois Pienaar took his players out in public on the morning of the tournament final where the All Blacks were heavy favourites to win.
It is the same scenario for this weekend's semi-final with the match-up at Twickenham a repeat of the final at Ellis Park in Johannesburg. That seems to have inspired the South Africans to pull an old trick out of the bag.
The Guardian newspaper has described the move as "an attempt to recreate the feelgood factor which surrounded the famous victory, the 1995 captain Francois Pienaar and the rest of his team-mates".