Nick Evans felt the full power of advertising when he returned to the dressing room after the All Blacks had hammered Portugal.
The first five-eighths suddenly felt compelled to phone his father just as he claims he does immediately after every test in an advert for a key
All Black sponsor.
"I thought to myself, 'Oh no'," said Evans, "I have told the whole nation that I would call my old man after the game so I got my phone out and rang him.
"He was actually watching the Welsh game as well so I told him to go to bed, that he had had enough rugby for the day."
And what did Evans senior think of his son's 33-point performance?
"He thought I went all right, that in the end it was a good day for myself and a good day for the team. The old man is my biggest critic so it's good to get a pass mark from him."
A more objective judge might suggest Evans was worthy of a bit more than a simple pass mark. The man who will wear the Blues No 10 jersey next year was one of the few to find his rhythm early and he struck the ball sweetly out of hand while his goal-kicking was smooth and accurate.
"I put it on myself to be a distributor rather than to go out looking for holes," Evans said.
