Kerre Woodham: Groady men wrong image for rugby campaign

Stripped down New Zealand rugby players now that's more like it. Photo / Getty Images

Is it just me or do other people find the "get in behind the boys" Rugby World Cup ad really groady?

It opens with a pony-tailed old geezer, who looks like a Destiny Church cast-off, wandering down a road calling out as a preliminary to a haka.

Boys and men flock in behind him and a very average haka ensues. That's just about okay - we've all been witness to some substandard haka.

What gets me is that most of the participants in the ad look like they've just rolled out of their sleeping bags from under Grafton Bridge and staggered up the street.

The vast majority look like they could do with a close shave, a long hot shower and a change of underwear.

Representative of some of New Zealand, sure, but not the majority.

And there are no women. Are we not invited to the Rugby World Cup? There are plenty of us who love the game, too, you know. And we're a lot better-dressed than the indigents they found to represent Aotearoa in this ad.

What is the point of having a team of muscly, good-looking young All Blacks if you can't strip them down, spray them with oil and use them to market the game? Waste of resources, if you ask me.