England's 33-13 Rugby World Cup defeat at the hands of Australia this morning could have massive ramifications outside of rugby.
The loss - which sees England become the first host to be knocked out of the Rugby World Cup in pool play - could cost £3 billion to the United Kingdom economy, and be detrimental to the UK's biggest companies.
Read more: Lancaster: 'We let our country down'
How? A study by the London Business School says that host elimination from major sporting tournaments can have a big impact on the stock market.
Speaking to the Independent, Professor Alex Edmans notes that "A lost competition can have a profoundly negative effect on investor mood." This hypothesis has been made after observation of similar trends in England, France, Germany, Italy, Spain, Argentina and Brazil - largely after football losses at major tournaments.