Richie McCaw has always stressed to his players the importance of remembering those who have worn the famed black jersey before them.
And as the All Blacks strive to make history and win consecutive world cups, a timely reminder of the team's remarkable history has surfaced at auction.
An album remembering the 1935 All Blacks team which toured Britain and Ireland is going under the hammer just days before the current team takes on Tonga in group play.
The bound book contains 30 signed, black-and-white portrait photos of every team member who embarked on the gruelling five-month tour.