Barely a week ago, New Zealanders would have had no idea who Eliota Fuimaono-Sapolu was. Perhaps many still won't recognise the moniker today, but if we add the words "Samoan tweeter" to the mix, it should become clear.
The Manu Samoa World Cup player launched a one-man war against the International Rugby Board. He shot his mouth off to every media outlet that took the time to call him after unleashing first on Twitter and then to the Herald on Sunday.
Fuimaono-Sapolu railed against the refs and the $10,000 fine imposed on another Samoan player, Alesana Tuilagi, and his younger brother Manu who plays for England, for wearing a branded mouthguard.
Admittedly, the fine was over the top and referee Nigel Owens did make a couple of glaring errors in the match with South Africa. Was that because of preconceptions over the way the islanders play? Who knows.
Where the player needs reining in quickly is his thoughts on the tournament format. Teams like Samoa, Tonga and Georgia faced quick turnarounds after match days, sometimes as short as four days between games. It meant the top tier nations were fresher. Fair? Of course not - but then life never is.
