Remember it's the new game in town. After weeks of window-dressing about team arrivals, hypothetical discussions and likely combinations, the World Cup begins.
It's a new tournament and time for new evaluations.
Forget the remarkable history of All Black five-eighths Daniel Carter with his string of honours and lack of impact in three previous events. Forget that hoary old theory about top sides holding back ideas for later in the tournament.
It's a convenient tactic which suits the players and coaches as they look to get through their pool without too much distraction.
Judgement for Carter and his colleagues will come in their pool matches starting on Monday when they show what they have to offer against Argentina. The All Blacks haven't played for a while so this will be a useful time both to make a statement and appraise their work.