France's spirited challenge to the haka backfired on them last night as the All Blacks took heart to win the Rugby World Cup for the first time in 24 years.
As the haka began, the French players stood in a "V" formation and joined hands. Then they began to move forward slowly - over halfway - until they were standing in a wavey line about 10 metres from the All Blacks.
The International Rugby Board has rules governing how teams respond to the haka.
Last night was not the first time the All Blacks' opposition did not passively watch the pre-match tradition. This came about after a fiery response to the haka by the Ireland rugby team at Lansdowne Road in Dublin in 1989.
Captain and lock Willie Anderson led his team in a slow march forward until they were standing directly in front of the All Blacks.