The All Blacks will embrace the pressure of playing the World Cup at home rather than see it as a burden.
The NZRU sold their pitch for hosting this year's World Cup on the concept of a stadium of four million. While not all New Zealanders will ride every pass and tackle like the most vehement fan, there's little doubt the weight of the nation is a heavy load to bear.
But captain Richie McCaw and first five-eighths Dan Carter said it wasn't something the team should fear.
"Wherever the World Cup is, it's the same sort of pressure," McCaw said. "I think it's just exciting. If you are going to choose all the places to play a World Cup, you're going to choose your home country. That's the way I look at it.
"But every other team is going to be pretty excited as well, and that's what's great about it. It's not an easy thing to win so we are going to have to do it right. But to have your friends and family and fans to get a feel of it, too, will be pretty special."