Two of the All Blacks' most feared words - "knockout game'' - were uttered by assistant coach Steve Hansen today but the players and management will be happy with their progress as they move towards the business end of the World Cup.
The All Blacks will expect to demolish Canada in Wellington on Sunday afternoon and will quickly set their sights on their quarter-final opponents, likely to be Argentina, a week later at Eden Park.
Things get a little serious then - there are no second chances as the All Blacks found following their exit against France at the quarter-final stage of the last World Cup.
Hansen said of the Canada match: "The big thing that we're trying to achieve is go up another step, build another block towards what will be the knockout game on the following Sunday against Argentina, I guess it will be at this point.
"We want to go up another notch, our last performance was pretty good but there's still things in it that we'd like to do better and play the game at more pace and with more accuracy and more intensity and apply more pressure to the opposition.''