The All Blacks main shirt sponsor Adidas have released a video promoting a new hash tag - #ForceOfBlack.
The video features All Black stars wearing the new jersey, and footage of the last World Cup, to get Kiwis excited ahead of this year's tournament in England which starts in September.
The All Blacks kicked off their international season with a 25-16 win in Samoa last Wednesday and their Rugby Championship campaign starts this Friday night in Christchurch against Argentina.
The #ForceOfBlack hash tag comes with a slogan that should get All Black fans in the mood for a feast of rugby this year: "Our fans. Our history. Everything we stand for."
