The All Blacks need to put their ultimate goal out of their minds if they are to succeed in the upcoming Rugby World Cup, sport psychologist Gary Hermansson says.
Dr Hermansson was an academic staff member at Massey for many years and now provides sport psychology support to the university's academy of sport athletes.
Using the All Blacks as a case study in his new book, Going Mental in Sport: Excelling Through Mind-Management, to illustrate the impacts of anxiety, he said throughout their history the team had excelled in beating bigger nations in test series and New Zealand's identity has built on that.
"But the advent of the World Cup and professional rugby has altered that.
"The opposition has caught up. Time and again we see the team play with exuberance in pool play then tighten up when the knockout phase arrives.''