All Black fans are flooding the online world in efforts to keep up to date on their favourite team's progress in this year's Rugby World Cup tournament.
According to social advertising company RadiumOne, New Zealand's national team has earnt itself 4.51 million social followers across leading global social networks Facebook, Twitter, YouTube, Instagram and Google+.
In comparison its nearest rival, the English team, has 2.26 million fans, South Africa has 1.38 million, Ireland has 0.89 million and Australia has 0.84 million.
RadiumOne director of strategic accounts, Adam Furness, says the social score shows the relative reach of each nation's team and reflects its potential audience.