The Irish writer New Zealanders love to hate is back with another criticism of Kiwis following the All Blacks' 46-14 quarter-final demolition of Ireland.
Ewan MacKenna, an award winning rugby writer known for his controversial and reactive takes on social media, has doubled down on his anti-haka stance, this time calling out New Zealand for its supposed "neediness and insecurity".
Before the match, Irish fans at Tokyo Stadium sung through the All Blacks haka, seemingly giving the reigning world champions extra motivation in their thrashing of the Irish.
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The response to the traditional pre-match ritual divided fans and pundits, with some labelling it "disrespectful" and others calling it an appropriate response to the challenge.