Bigger and better: Organisers promise to improve fan experience for 2019 Hamilton Sevens

The Hamilton Sevens will be bigger and better than last year, organisers say.

Calls from fans have been answered and an extra 3000 seats have been added to the Amber Zone (R18 party zone).

New Zealand Sevens general manager Steve Dunbar was pleased with the success that the first-ever Hamilton-held event had, citing the crowd as a major factor.

"The crowd was a huge part of the success of the inaugural tournament in Hamilton and no doubt many of those people will be planning to come back next year and do it all over again," Dunbar said.

"This year's sell-out event was a big success, but you can always do better.

"We've listened to the fans and are confident their experience will be even more enjoyable than the inaugural event."

Rugby sevens fans collect beers in the fan zone. Photo / Getty Images

37 South Managing Director and HSBC New Zealand Sevens partner Dallas Fisher said the tournament was finding ways to cater for everyone.

"There will be something for everyone in 2019 with the extended family entertainment area on Willoughby Park featuring new rides and the VIP Amber bar on Mill Street offering live entertainment, additional seating, shade and a unique vibe.

"The Sevens in Hamilton is not standing still and I'm certain Hamiltonians and visitors alike will turn out again to passionately support the teams.

"It's the fans who make the tournament a truly colourful and vibrant event," Fisher said.

The New Zealand leg of the HSBC Sevens World Series will return to Hamilton's FMG Stadium during Auckland Anniversary weekend - 26-27 January - next year.

Tickets, which will be sold at 2018 prices, go on sale at midday tomorrow and fans who are interested in attending are being told to sign up in advance.

Fiji celebrate after winning the Cup final match between Fiji and South Africa. Photo / Getty Images

For early birds, two-day adult passes start from $87.00 and children 14-and-under are $7.00 each day.

Organisers are asking fans to sign up via their

website

, in order to get access to those tickets.

"We wanted to reward the most passionate fans, so we've tiered the ticket prices to ensure the first people to buy tickets on Monday will get the best chance at the best price.

"Everyone who signs up will go into our Sevens database and will be sent an email on Monday with a password and a link to buy tickets when they go live at midday. It's important for fans to sign up in advance so they don't miss out," Dunbar said.

Hamilton Sevens' fan zones

Blue Zone: Allocated seating (Brian Perry Stand).

Amber Zone: General admission seating (R18 in the WEL Networks Stand).

Green Zone: Standing (Grass embankment).

Green Zone: Picnic area in Family Zone (Also on grass embankment)

White Zone: General admission seating (Goal line, alcohol-free).

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