Wallaby coach Michael Cheika's expletive-laiden outburst at alleged cheating has provoked a strong response.
Writing in the Australian Courier Mail rugby journalist Jim Tucker says Cheika's "f---ing cheats" shout from the Twickenham grandstand during the Wallabies 30-6 loss to England tarnished him as a bad loser and eroded the "no excuses" culture he demands of his team.
The issue escalated with a gruff exchange with a TV interviewer who asked him about the reaction following the wet-weather test.
"No, I never said ... what are you talking (about)? Is that really what it's come to?" an exasperated Cheika said of a gaffe picked up by lip-reading.
"Yeah maybe I did swear. It happens sometimes in life ... I'm sure you have as well."
Tucker said Australian rugby fans want a coach like Cheika who is passionate, fierce, funny, frank, full of strong opinions and drives his team brilliantly to wins over the All Blacks.