It remains to be seen how seriously some unions take the inaugural national Under-19 tournament kicking off in Taupo this weekend, but it shapes as an important developmental and talent ID tool.
The full name of the competition, to be played over three days from Sunday to October 4, is the Jock Hobbs Memorial national Under 19 tournament, while the names of Graham Mourie, Michael Jones and Sir John Graham will be on the trophies.
New Zealand Rugby Union chief executive Steve Tew says he is "pretty excited" about the week.
"The noise out there is that all the unions are taking it seriously."
He said it was "appropriate" that Auckland had two sides competing, given the strategic drive into the region and the playing numbers, as was the inclusion of a New Zealand Heartland XV from all the 12 amateur unions. Thirteen of that team are playing in the Heartland Championship.