Before 15 minutes was on the clock, Ma'ama Vaipulu had scored in the corner after some outstanding lead-up work, and Fritz Lee had barrelled over as wave after wave of big men buckled the Bay's barricades.
Rather than break, the Bay, playing at Rotorua, caught a whiff of desperation.
Setting up camp in the Counties half, the Bay took advantage of the visitor's inability to take care of the basics. Southland might not appeal as the most intimidating of Shield challengers, but they are the one team standing between the Log o' Wood and a summer holiday in Pukekohe.
They will already be formulating a game plan based around the set-piece and hoisting the ball high.
Counties do many things well: scrummaging on their own ball is not one of them; defending the lineout drive another.
A lack of adherence to the basics should have cost Counties. Instead they can start preparing for that final Shield challenge and an inevitable semifinal with a couple of fairly glaring ''work-ons''.
Counties Manukau (Ma'ama Vaipulu, Fritz Lee, Hika Elliot tries; Baden Kerr 4 pen 2 con)
Bay of Plenty (Beau Robinson, Nathan Harris, Kane Hames tries; Willie Ripia 3 pen 3 con).
HT: 15-10