For more than a year, New Zealanders have had a front-seat view of Zac Guildford's struggle with liquor. An alcohol-fuelled rampage in Rarotonga was followed by a pledge to stop drinking, only for him subsequently to get drunk and allegedly punch a partygoer in Christchurch.
Finally, this month, with his job with the Crusaders on the line, he admitted to a media conference that he was an alcoholic. If All Blacks are role models, there could hardly have been a greater contradiction of what this should entail.
Yet it could be that the public pillorying of Guildford will, in its own way, have served that very purpose. His misdemeanours were so outrageous and so public that they could not be swept under the carpet. The New Zealand Rugby Union had little choice but to make Guildford explain himself to the public. He has had to detail what he is doing to remedy his addiction, including a spell in a rehabilitation centre, and how grateful he is to still have his job. In doing so, he may just have got through to at least some of this country's young rugby players, conveying to them that they must be careful with liquor.
Guildford's story was central to this week's series of articles on how rugby is grappling with alcohol issues. To many, he has become a symbol of a drinking culture that remains endemic within the game. Guildford, they assume, is merely the most extreme product, rather than an isolated example. But it is apparent his case has occasioned much soul-searching at the rugby union, and that other players, at least at the professional level, will benefit from his experience by being quickly referred to specialist help if they show similar traits.