Another day another rant all about a sportsperson beginning with "S".
But before you run screaming and shouting "Nooooo - I can't do any more Serena stuff", this one features a different "S" word – Sopoaga.
Lima Sopoaga, the former Highlanders and All Black first-five, has issued via the UK press a warning to New Zealand Rugby that more and more young players will leave these shores and forego the All Blacks jersey for the tempting riches of European rugby.
"The jersey is losing its lustre" he said. "Rugby isn't forever, the 20-somethings are becoming more aware of that and sometimes the jersey is not enough for a better life".
He goes on to hail Charles Piutau as a trailblazer for this new-wave thinking, naming other recent All Blacks Aaron Cruden, Julian Savea and Malakai Fekitoa as further proof that change is indeed here and happening.