Steve Hansen warned the All Blacks more than two years ago that they needed to be wary of indiscretions that the public and fans could photograph or video.
The All Blacks coach's words will be rattling around Aaron Smith's head as he flies home in disgrace from South Africa after news of his Christchurch Airport escapade with a woman hurtled around the globe. Media coverage has included still images shot from smart phones belonging to witnesses who saw Smith and a woman enter a disabled toilet together.
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Hansen spoke openly to media in early 2014 about how he had warned the All Blacks that the age of social media, smart phones and video devices meant they were targets to be exposed if they misbehaved publicly.
He was speaking after another All Black Steven Luatua was caught on a video uploaded publicly that showed him participating in a social media drinking game.