The Lions have roared back and with one victory they have set up a scenario that will do themselves, the All Blacks and the credibility and sellability of international rugby an enormous amount of long term good.
The first part hardly needs further explanation. The Lions, against the odds, stand 80 minutes away from making their own glorious history.
They have created the potential for Saturday's audience to be huge. The hype, the excitement and the sense of occasion are now in comparison with a World Cup.
Rugby is suddenly big news on the global sporting agenda - who isn't fascinated to see how this next test plays out?
"Rugby has been needing something like this for a wee while and it has now got it," says All Blacks coach Steve Hansen.
"We haven't done it a lot [lost] and people got carried away saying the All Blacks are this and the All Blacks are that. We kept saying that actually we don't believe that and then England got a bit of a roll on and it as all 'we can't wait for England and the All Blacks to play each other'.
"But now we have the All Blacks playing the Lions in a great situation. Competition is good for everyone because it forces you to have to improve. If you look at the World Cup in 2015 the four Home Nations would be pretty disappointed with what happened there and they have improved because of that which I think is good for the game.
"The game is bigger than all of us and if we want it to grow and teach us lessons about life both good and bad then we have to keep encouraging our game to be strong. It is moments like this series that go down in history."
The long term development of this All Blacks side will be greatly enhanced by having to dig in for a series decider.
The pressure will be huge and the expectation is that the All Blacks will respond strongly to defeat. Where they specifically need to improve is in some of their tactical decision-making.
Their courage was off the scale in Wellington. No other side in world rugby would have got as close to victory as they did with 14 men.
It was heroic and while it may have seemed inevitable they would ultimately be reined in by the Lions, the All Blacks know they made some poor decisions that reflected their relative lack of experience and pressure they were feeling.
Hansen would have loved to have seen the ball kicked long after the scores drew level at 21-all in the last eight minutes.
The All Blacks made the mistake of playing within goal kicking distance for the Lions when the smarter play would have been to kick deep and chase hard.
But that's the beauty of big games. Teams live through them, learn from them and grow. Whatever happens at Eden Park, the All Blacks will be better off for living through it and tasting what it feels like to have the world watching, most of them cheering for the underdog.