And so, having seen how the Lions made it work for them, most other international sides have decided to borrow and adapt much of what they did.
The All Blacks saw that last year. The Australians stormed them in Brisbane with a super fast defensive plan.
The Scots and Welsh also brought significant linespeed in their respective tests and obviously everyone is figuring that this is the way to play now.
More specifically, everyone believes this is the way to beat the All Blacks – get in their face and not let the play-makers have an inch to do their thing. Beauden Barrett is brilliant with space and time, human like everyone else when he's denied it.
It was a constant struggle for the All Blacks last year dealing with teams that used their defence as an attacking weapon and their whole thinking this year is built on finding ways to effectively counter rushing teams.
"The biggest trend is being able to deal with all the linespeed and what variations you can put into your attack to punish that," says All Blacks coach Steve Hansen.
"We've talked about having a triple-threat game [run-catch-kick], and it's having the ability to make good decisions with high-end skills.
"More and more teams are doing it, and they've been effective. The good thing is it's starting to happen here and we're having to adapt and adjust every day, rather than just every now and again."
Obviously the All Blacks don't want to give away how they intend to adapt their attacking style to deal with the inevitable linespeed they will encounter.
The answers will become evident in June and throughout the rest of the year and they may have a range of ploys to negate the effects.
It's highly probable the All Blacks will use their kicking game more than they did last year and particularly so against France.
They will use the double kicking threat of Aaron Smith and Barrett to keep turning the French and to also provide Ben Smith with the opportunity to compete for possession in the air.
A good kicking game takes some of the sting out of the defending side, sees them hold back a little knowing they could be having to turn and chase back.
The more obvious adjustments will come in the All Blacks' alignment. There are different theories on how to attack against a rush defence – stand deeper and buy time or come right up but don't come on to the ball with much pace.
This is effectively what the All Blacks coaches have been working on for the last six months – a variety of attacking plans designed to break the stranglehold of a rush defence.
They know they have to be able to get their attack game going quickly and effectively and force the French to adjust their shape and style defensively.