It was moments after the final whistle of the breathless, bruising World Cup scrap between New Zealand and South Africa, and amid the bedlam of Yokohama's International Stadium, rival players Ardie Savea and Cheslin Kolbe knelt on the turf, locked in a quiet embrace.
It appeared the very picture of sporting magnanimity and quickly went viral on social media, where the consensus was that the pair were enjoying "an emotional moment".
The truth was subtly different. In fact, the two were deep in prayer — "giving thanks for our many blessings", as Savea later made clear on his Instagram account. Yet this version of events — when it was confirmed — barely merited a mention by the same people who had so eagerly shared the original picture.
If a moment could have been picked to sum up rugby's uneasy relationship with religion, this was probably it. Faith has proved a divisive issue for the sport in recent months, most notably around the comments of former Wallabies full-back Israel Folau, who was sacked by Rugby Australia after launching a homophobic outburst on social media, based on his membership of the Assemblies of God Christian Fellowship.
"At the World Cup, about 80 per cent of what we talk about in our meetings relates back to God," says Dan Leo, the former Samoa, Wasps and London Irish forward who grew up in New Zealand, the son of a missionary.